The Authoritarian Mirror: Bob Altemeyer's Research and the Age of MAGA and Reform
In 2006, a quietly retiring psychology professor at the University of Manitoba published a free PDF on the internet and gave it away. Bob Altemeyer had spent four decades measuring, testing, and cataloguing a personality type he called the Right-Wing Authoritarian (RWA) follower — someone who submits excessively to authority, expresses aggression in that authority's name, and clings to social convention as though civilisation itself depends on it. He was not confident the book would find a large audience. He had already accepted that colleagues would rather schedule unnecessary dental procedures than ask him about his research at parties. He was wrong about the audience. The book, The Authoritarians, became an underground classic of political psychology. John Dean — Richard Nixon's former counsel, the man who helped bring down a presidency — had already used Altemeyer's research in his own work, Conservatives Without Conscience. And when Donald Trump descended a golden esca...